8 Reasons Trade Shows and Events are Important for your Business

Trade shows and events are a powerful marketing strategy for any business.

They present an opportunity to advertise your business, network with other industry professionals, and grow your business.

Need more convincing?

Here are 8 reasons trade shows are important marketing events for your business:

1. Get in front of ready-to-buy customers
2. Grow your audience
3. Collect feedback on your products or services
4. Educate your customers
5. Find business partners
6. Stay on top of industry trends
7. Check out the competition
8. Makes sales

1. Get in front of ready-to-buy customers

Rather than waiting for a potential customer to click on your banner ad, or like your Facebook post, trade shows put your brand in front of ready-to-invest customers. All you have to do is design an engaging trade show display to capture their attention.

2. Grow your audience

If you’re a new or small business, trade shows offer a great opportunity to get your brand in front of a whole new audience.

Try attending shows in different provinces, or states to help your brand enter a whole new market.

Just make sure you are being strategic with where you are attending shows. For example, it wouldn’t be a smart business move for a snow removal company to attend a trade show in a warm climate.

3. Collect feedback on your products or services

Demonstrating products and talking with potential buyers can help your business gain instant feedback on your products and/or services.

Make sure to ask booth visitors questions about how they would use your products, what products they are currently using, and what optional add-ons or services would be beneficial.

4. Educate your customers

Introducing a new product or service to the market place? Trade shows are a great way to educate your customers and demonstrate your new offerings.

Include product demonstrations, offer product testing, and properly train booth staff to make sure your booth’s visitors are well informed of your brand’s value.

5. Find business partners

In addition to top notch marketing, trade shows present businesses with a unique opportunity to network with other industry professionals and find new business partners.

Whether you are looking for new vendors, or to improve your business’s operations, you’ll find valuable partnerships by attending and walking the trade show floor.

6. Stay on top of industry trends

It can be challenging to stay on top of emerging industry trends during day to day business. Attending trade shows makes it easy to see what’s new, and the direction your industry is heading in.

Take advantage of trade show networking events such as speaker events or workshops to learn more about the future of your industry.

7. Check out the competition

Trade shows make it easy to keep tabs on your business’s biggest competition. Learn about new product or services, and how they are marketing their brand.

Knowing what your competitors are doing will help you fill gaps in the marketplace and differentiate your business.

8. Makes sales

Last but not least—trade shows are a great opportunity to make more sales. With potential customers ready to invest, trade shows make it easy to capture new leads and close more sales.

Get back to the trade show floor with Best Displays & Graphics. With over 35 years in the trade show industry, we’ve got the experience you need to make a big impression at your next show. Give us a call to get started.